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Perspectives and posts on AI, Adobe, and MarTech, migrated from the NextRow blog.
Artificial Intelligence · Nov 7, 2025
5 Signs Your Personalization is Ready for AI Experimentation
A checklist for assessing whether your experimentation program is ready for Adobe Journey Optimizer's AI Accelerator.
NextRow Digital · 4 min read
Adobe Experience Manager · Oct 17, 2025
The Publishing Bottleneck Is (Finally) Broken
How AEM Edge Delivery Services and Universal Editor 2025.04 cut publish cycles from days to minutes.
NextRow Digital · 5 min read
Artificial Intelligence · Oct 15, 2025
The New Imperative: Agentic AI at Enterprise Scale
Inside Adobe's Agent Orchestrator and a four-phase blueprint for enterprise AI strategy.
NextRow Digital · 5 min read
Marketo · Oct 15, 2025
10 B2B Hacks for Optimizing Your Marketo Instance in 2025
Data-driven strategies for maximizing ROI from your Marketo Engage instance.
NextRow Digital · 6 min read
Content Supply Chain · Jun 20, 2025
Activation, Discovery, & Maturity: Fast-Track Modern Content Supply Chain
Why every brand is racing to fix its content supply chain, and a three-move framework to modernize it.
NextRow Digital · 5 min read
Marketo · Jun 11, 2025
GenAI Supercharges Adobe Marketo Engage
A field-tested rundown of Marketo's 2025 GenAI releases: Email Designer, Interactive Webinars, and Dynamic Chat.
NextRow Digital · 6 min read
Artificial Intelligence · Jun 6, 2025
Beyond Generative: Why Agentic AI Is the Next Competitive Edge for 2025
What agentic AI is, its core characteristics, five high-impact scenarios, and NextRow's strategy sprint.
NextRow Digital · 7 min read
Adobe Workfront · Mar 29, 2025
Unlock Your Business Potential: How Adobe Workfront Optimization Drives Success
How Workfront optimization drives efficiency, collaboration, data-driven decisions, and customer satisfaction.
NextRow Digital · 4 min read
Marketo · Mar 26, 2025
Optimizing Marketo’s Potential: 5 Costly Mistakes to Avoid
Five pitfalls that limit Marketo performance and ROI, and how to fix them.
NextRow Digital · 4 min read
Marketo · Sep 6, 2024
Optimizing Trigger Campaigns in Marketo: Best Practices for Enhanced Efficiency
Cut evaluation load and keep real-time engagement fast with three best practices.
NextRow Digital · 4 min read
Marketo · Apr 23, 2024
Maximizing Efficiency: Introducing Marketo + Workfront Fusion
How Fusion connects project management and marketing automation between Workfront and Marketo.
NextRow Digital · 4 min read
Adobe Target · Nov 14, 2023
Adobe Target: Personalization at scale Powered by AI
Five personalization challenges to plan for, and how Adobe Target makes digital more personal.
NextRow Digital · 6 min read
Adobe Target · Nov 14, 2023
Get Started with Personalization at Scale | Adobe Target Services Powered by NextRow
The four strategies personalization at scale hinges on: data, content, journeys, and operations.
NextRow Digital · 8 min read
Salesforce · Nov 3, 2023
The Importance of Data for GenAI
The role of data in generative AI and what it means for intelligent marketing on Salesforce.
NextRow Digital · 6 min read
Marketo · Oct 4, 2023
What is the New Inside Adobe Dynamic Chatbot?
The expanded features of Adobe Dynamic Chat in Marketo Engage, and what Dynamic Chat Prime adds.
NextRow Digital · 5 min read
Adobe Analytics · Oct 4, 2023
Third-Party Cookies: Why CNAME in Adobe Analytics?
How third-party cookies and cross-origin requests affect visitor identification in Adobe Analytics.
NextRow Digital · 7 min read
Adobe Analytics · Oct 4, 2023
CNAME Concepts Beyond Third-Party Cookies Limitations
What CNAME solves in Adobe Analytics, with and without the Experience Cloud ID Service, and what it does not.
NextRow Digital · 5 min read
Marketo · Aug 18, 2023
Getting Started with Marketo Velocity Scripting
What Velocity Scripting is, why it matters, and how to create email script tokens in Marketo.
NextRow Digital · 5 min read
Marketo · Aug 18, 2023
Marketo API: Integration Guide
Marketo’s ten core entities and the REST, JavaScript, webhook, and SOAP integration points.
NextRow Digital · 7 min read
Marketo · Aug 9, 2023
Visualize your Marketing Goals with Marketo Engagement Canvas
The visual tool for building and organizing reusable campaigns in Marketo Engage.
NextRow Digital · 6 min read
Adobe Analytics · Jul 17, 2023
Building Blocks and Use Cases for CJA (Customer Journey Analytics)
The foundations of Customer Journey Analytics, prerequisites, and terminology changes from Adobe Analytics.
NextRow Digital · 4 min read
Adobe Analytics · Jul 11, 2023
CJA Positioning & Key Use Cases
The evolution of journey analytics, where Adobe CJA fits, and five key use cases.
NextRow Digital · 5 min read
Adobe Experience Manager · Jun 28, 2023
Go-Live Phase: AEM as Cloud Service (AEMaaCS)
A go-live readiness checklist for AEM as a Cloud Service: content, delta transfer, code, UAT, and performance.
NextRow Digital · 4 min read
Adobe Experience Manager · Jun 28, 2023
AEM as Cloud Service Post-go-live Optimization
Code cleanup, access and log management, and faster deployment cycles after an AEMaaCS go-live.
NextRow Digital · 4 min read
Adobe Experience Manager · Jun 27, 2023
Migration Planning and Setup: AEM as a Cloud Service (AEMaaCS)
Content preparation, code refactoring, and environment strategy for moving to AEM as a Cloud Service.
NextRow Digital · 4 min read
Adobe Experience Manager · Jun 27, 2023
Implementing AEM as cloud service (AEMaaCS)
Code refactoring, content transfer, Cloud Manager deployments, and a QA strategy for AEMaaCS.
NextRow Digital · 5 min read
Adobe Experience Manager · Jun 22, 2023
AEM as Cloud Service Migration Readiness: Guide 2024
Assessing code and content readiness with Best Practice Analyzer and Cloud Acceleration Manager.
NextRow Digital · 5 min read
Adobe Analytics · May 1, 2023
Adobe Analytics to Customer Journey Analytics Migration Considerations
Why teams move from Adobe Analytics to CJA, its main advantages, and what to consider first.
NextRow Digital · 4 min read
Adobe Experience Platform · Apr 10, 2023
How is AEP transforming CX in FinTech Industry?
The trends disrupting financial services and NextRow’s AEP-powered FinTech solution.
NextRow Digital · 5 min read
Marketing Automation · Mar 28, 2023
The Future of Marketing, Powered by AI
Where AI is already changing marketing, from personalization to chatbots, and how to get started.
NextRow Digital · 6 min read
Adobe Experience Platform · Dec 30, 2022
How Adobe Analytics Helps Employ Data Governance
Consent management, data retention and labeling, and data subject rights in Adobe Analytics.
NextRow Digital · 6 min read
Adobe Experience Platform · Dec 26, 2022
The Abc’s of Adobe Experience Platform WebSDK
What WebSDK is, the libraries it replaces, and the value it brings to Adobe Experience Cloud data collection.
NextRow Digital · 4 min read
Adobe Experience Platform · Nov 8, 2022
How IOT and Adobe Experience Platform Brings Revolution to the Pharma Industry
How IoT device data and AEP combine to deliver real-time patient experiences in pharma.
NextRow Digital · 5 min read
Adobe Experience Manager · Oct 20, 2022
AEM as a Cloud Service
Why move to AEM as a cloud-native SaaS application, notable changes, and how to deploy a project.
NextRow Digital · 6 min read
Adobe Experience Manager · Sep 20, 2022
Adaptive Forms- A Powerful Way to Know Your Customers (How)
What AEM Adaptive Forms are, their new features, and how to create a multi-tabbed form.
NextRow Digital · 4 min read
Adobe Experience Platform · Sep 8, 2022
IntegratedPDF Solution – Hyper Personalize Your Customer Experience
Turning PDF engagement into real-time analytics and personalization with AEP and Document Cloud.
NextRow Digital · 5 min read
Marketo · May 19, 2022
Enhance Customer Experience With Marketo Dynamic Chat
Dynamic Chat’s core features, the challenges it solves, and how to start with it in Marketo.
NextRow Digital · 5 min read
RT-CDP · Dec 14, 2021
Stride Toward Higher Digital Maturity Level With Adobe RT-CDP
Digital marketing maturity levels and five Adobe RT-CDP use case pillars.
NextRow Digital · 7 min read
Adobe Target · Dec 14, 2021
5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP
Data collection, profile management, first-party data, and how RT-CDP differs from a CRM.
NextRow Digital · 4 min read
RT-CDP · Oct 20, 2021
Choose the Best Customer Data Platform for Greater Marketing ROI
How to evaluate your position, define success, and pick the right CDP features.
NextRow Digital · 7 min read
RT-CDP · Oct 25, 2021
A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP
Considerations and four migration paths for moving from AAM to Adobe Real-Time CDP.
NextRow Digital · 12 min read
RT-CDP · Sep 20, 2021
Adobe Real-time CDP- The Latest Experience Management Solution
How a CDP differs from CRM and DMP, the challenges it solves, and what Adobe RT-CDP adds.
NextRow Digital · 5 min read
RT-CDP · Sep 20, 2021
How Adobe Real-Time CDP Improves Customer Journey
Where RT-CDP sits in Adobe’s Experience infrastructure and what it offers marketers.
NextRow Digital · 5 min read
Adobe Analytics · Sep 2, 2021
The Definitive Guide To First-Party Cookies In Adobe Analytics
How cookies shape your Adobe Analytics implementation and how to plan the move to first-party.
NextRow Digital · 9 min read
Adobe Analytics · Aug 18, 2021
Modern Marketing Analytics and Metrics for Modern Marketers
Why modern analytics matters, the challenges it addresses, and its three defining capabilities.
NextRow Digital · 6 min read
Adobe Experience Platform · Jul 12, 2021
First Party Cookie vs Third Party- Rise of First Party Data
Why brands are shifting to first-party data and the technologies that make it possible.
NextRow Digital · 6 min read
AJO · May 17, 2021
Adobe journey optimizer-realtime omnichannel journeys for better customer interaction
What Adobe Journey Optimizer promised at Summit 2021, its use cases, and key benefits.
NextRow Digital · 5 min read
Marketo · Apr 14, 2021
How to Maximize your Marketo ROI
Strategy, goals, data management, and process flow for better returns from Marketo.
NextRow Digital · 4 min read
Marketo · Mar 31, 2021
How Do Marketo Smart Campaigns Help Marketers?
What Smart Campaigns do, their three areas, and how to build trigger and batch campaigns.
NextRow Digital · 6 min read
Marketo · Mar 5, 2021
Marketo Engage Latest Update- Changes To Design Studio URLs
What changes in Design Studio URLs, who it affects, and what Marketo users need to do.
NextRow Digital · 3 min read
Marketing Automation · Mar 4, 2021
Want to Become An Expert In Marketing Technology?
What MarTech is, its key categories, and how to build an efficient MarTech stack.
NextRow Digital · 6 min read
Marketo · Mar 4, 2021
How To Plan And Migrate To Marketo
Planning, preparation, and asset-by-asset steps for migrating your marketing automation to Marketo.
NextRow Digital · 8 min read
Adobe Summit · Feb 26, 2021
Adobe Summit 2021 – An Influential Event to Learn and Grow for Marketers and Technologists
Why attend the virtual Adobe Summit 2021 and how to plan your two days.
NextRow Digital · 4 min read
Adobe Target · Oct 16, 2020
Adobe Target: Basics and Beyond
Activities, locations, experiences, offers, and audiences in Adobe Target.
NextRow Digital · 4 min read
Adobe Experience Manager · Sep 3, 2020
Vanity URLs in AEM – Part 2
Configuring the dispatcher to continuously get the list of Vanity URLs from AEM.
NextRow Digital · 4 min read
Salesforce · Sep 3, 2020
What is Salesforce-Adobe Campaign Connector?
How the Salesforce CRM connector links Adobe Campaign and what you can do with it.
NextRow Digital · 2 min read
Adobe Experience Manager · Sep 3, 2020
Make List View as Default View in AEM Assets
A simple overlay that makes list view the default view for assets in AEM.
NextRow Digital · 2 min read
Adobe Experience Manager · Sep 3, 2020
How to Use Crypto Support in AEM to Encrypt/Decrypt Data?
Encrypting sensitive OSGi configuration values with AEM’s out-of-the-box Crypto Support.
NextRow Digital · 3 min read
Adobe Experience Manager · Sep 3, 2020
Crypto Support in AEM (Syncing keys among AEM instances)
Locating and syncing hmac and master keys so encrypted values work across AEM instances.
NextRow Digital · 4 min read
Adobe Experience Manager · Aug 14, 2020
AEM Application Maintenance Tips and Tricks
DevOps and development tasks that keep an AEM application healthy and fast.
NextRow Digital · 10 min read
Adobe Experience Manager · Aug 12, 2020
How to Implement Search Components in AEM?
Customizing the OOTB search component for full-text search across pages and DAM assets.
NextRow Digital · 3 min read
Adobe Experience Manager · Aug 12, 2020
A Comprehensive Guide on how to Create Vanity URL in AEM
What vanity URLs are, their benefits, and step-by-step creation in AEM.
NextRow Digital · 3 min read
Adobe Experience Manager · Aug 12, 2020
Creating AEM Delta Content Packages Using Groovy Script
Automating delta content packages for a date range with the AEM Groovy Console.
NextRow Digital · 3 min read
Adobe Experience Manager · Aug 12, 2020
How to Restore AEM Instances using Journal Log in Adobe Experience Manager?
Rolling a corrupted local AEM instance back to a good revision with the journal log.
NextRow Digital · 2 min read
Adobe Campaign · Aug 4, 2020
Take Your Email Marketing to Next Level With the Adobe Campaign
Sensei-powered send times, personalization, automated workflows and omni-channel campaigns from one platform.
NextRow Digital · 4 min read
Adobe Experience Manager · Aug 4, 2020
Getting Started with Apache Sling Repo Init
Create service users, groups, ACLs and base content structures as OSGi configuration that runs before your code.
NextRow Digital · 4 min read
Adobe Experience Manager · May 19, 2020
5 Benefits of Outsourcing Your AEM Managed Services
Optimization, proactive maintenance and monitoring, bug fixes and compliance with NMS++ for AEM.
NextRow Digital · 6 min read
Adobe Launch · Apr 13, 2020
DTM to Adobe Launch Migration
DTM deadlines, the benefits of Launch and a simple 4-step process for a smooth migration.
NextRow Digital · 5 min read
Adobe Experience Manager · Jul 3, 2019
AEM Upgrade: A Complete Playbook For Flawless Upgrade
Twelve steps from scope and author training to runbooks, final testing and post-upgrade support.
NextRow Digital · 9 min read
Marketo · Jul 1, 2019
How Marketo Fits Into the Adobe Experience Cloud?
What the $4.5B acquisition brings: unified customer view, cross-channel journeys, AI and data-driven personalization.
NextRow Digital · 6 min read
Adobe Experience Cloud · Dec 21, 2018
What Is Adobe Experience Cloud and How It Benefits You
Marketing, Advertising and Analytics Clouds, and the benefits of blending data and content in one ecosystem.
NextRow Digital · 6 min read
Adobe Target · Nov 28, 2018
4 New Features of Adobe Target to Personalize Mobile Users Experience
Visual Experience Composer, Batch Prefetch, Node.js SDK and Mobile Experience Preview.
NextRow Digital · 5 min read
Digital Assets · Aug 22, 2018
How Is Digital Asset Management (DAM) Different from Content Management System (CMS)?
What each platform is for, the benefits of each, and how to pick the right fit for your needs.
NextRow Digital · 5 min read
AEM Assets · Aug 17, 2018
Five Best Digital Asset Management Vendors for Your DAM Needs
Cumulus, WebDAM, ADAM, OpenText MediaBin and AEM DAM compared for enterprise asset management.
NextRow Digital · 5 min read
Adobe Experience Manager · Aug 14, 2018
Use Case For i18n In AEM: Converting Components Language Based on User Preference
A 12-step walkthrough to translate component dialog labels based on each author’s language preference.
NextRow Digital · 6 min read
Adobe Experience Cloud · Jul 31, 2018
Adobe Experience Cloud Platform: Empowers and Creates Experience Business
Machine learning, an API-first approach and a partner ecosystem that power the experience business.
NextRow Digital · 4 min read
AEM Assets · Jul 16, 2018
Know All About New Digital Asset Management Capabilities Included in AEM 6.4
Search, browsing, metadata, reporting and Sensei-powered smart translation search and smart tags.
NextRow Digital · 6 min read
Marketing Automation · Apr 17, 2018
Boost Your User-Generated Content (UGC) Production With Experience Manager Livefyre
How Livefyre integrates with AEM Assets, machine learning curation and Adobe Target personalization.
NextRow Digital · 5 min read
Adobe Experience Manager · Sep 13, 2017
A Detailed Overview of Slightly Language
Sightly (HTL) advantages, JSP vs Sightly samples, tricks, coding standards and TCO savings.
NextRow Digital · 8 min read
Marketing Automation · Aug 29, 2017
How to Get the Most Out of Marketing Automation?
Five planning tips: personalized journeys, real-time segments, omnichannel, start small and harness data.
NextRow Digital · 5 min read
Adobe Experience Manager · Feb 25, 2017
How to make your AEM sites Web Accessibility Compliant?
Testing with WAVE and NVDA, plus fixes for the most common accessibility errors on AEM sites.
NextRow Digital · 8 min read
Every piece here maps to a fixed-scope assessment. One conversation connects the idea to your stack and your numbers.