Adobe released details about the upcoming changes in Marketo Engage. Marketo Engage will gradually begin provisioning new subscriptions with the new URL structure from Jan. 21, 2021. By March 5, 2021, all new Adobe Marketo subscriptions will be provisioned with the new URLs. For all existing users, the changes will be effective from April 1, 2021.

Let’s learn more about the update- what it is all about, what the benefits are, what you should do, and how it will affect you if you ignore the changes.

What will change?

Marketo Engage will make changes in the URL structure of the landing pages, Images, Forms, and other file assets. The URL will include CNAME, so each Marketo Engage subscription/instance will have a unique hostname.

Who will be affected the most?

Subscriptions that are already using CNAME for their Landing Pages, Forms, or File assets will be least affected. However, one who is using a generic URL without a custom CNAME has to make changes in the existing URL structure of Landing pages, Forms, and File assets.

Why is this change required?

In the earlier case, Design Studio uses a common hostname to be shared by all customers if there is no custom CNAME configured with the Marketo subscriptions. In such a case, a phishing attack is common since the destination of the URL being accessed is not clear to users.

Now, the destination of URLs will be clear to users by having a unique Hostname for each instance. Also, CNAMEs used in the new URL structure represent company name and thus help in branding and gaining trust from the customers.

Before Vs After the Update

Adobe Marketo users can add the CNAME at the time of initial implementation for a friendlier URL for Assets in the design studio. Check out the changes that will be applied to the URLS of the assets with and without CNAME:

Asset Changes Before Update (Old) After Update (New)
Landing Pages With CNAME
Landing Pages Without CNAME
Images & Files without CNAME
Images & Files with CNAME
Forms without CNAME <script src=”//”></script>
<form id=”mktoForm_1″></form>
<script>MktoForms2.loadForm(“//”, “123-ABC-456”, 1);</script>
<script src=”//”></script>
<form id=”mktoForm_1″></form>
<script>MktoForms2.loadForm(“//”, “123-ABC-456”, 1);</script>
Forms with CNAME <script src=”//”>
</script><form id=”mktoForm_1″></form>
<script>MktoForms2.loadForm(“//”, “123-ABC-456”, 1);</script>
<script src=”//”>
</script><form id=”mktoForm_1″></form>
<script>MktoForms2.loadForm(“//”, “123-ABC-456”, 1);</script>

What users need to do?

Marketo Engage is continuously implementing changes to improve user experience and outcome. Don’t know how this specific URL change will impact your business? Want to know more about Marketo Engage?

Reach out to NextRow Digital’s Marketing team at +1-847-592-2920 or to stay up to date.

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