Marketo

Adobe is shipping generative-AI (GenAI) innovations at a dizzying clip—and Marketo Engage is no exception. From drag-and-drop email creation to self-writing chat flows, the 2025 releases unlock faster campaign production, richer engagement data, and fresh ways to personalize...

Adobe Marketo Engage is one of the most powerful marketing automation platforms available, helping businesses drive revenue growth and enhance customer engagement. However, even with its robust capabilities, common mistakes can limit its potential and hinder your return on...

Trigger campaigns are a cornerstone of Marketo’s capabilities, designed to enable real-time engagement with leads based on their specific actions. These campaigns respond to individual behaviors, making them a powerful tool for personalized marketing. However, managing these...

Adobe is making significant changes to Marketo Engage to enhance the platform’s performance and focus on popular…

Marketo is a great Marketing Automation platform. Marketo helps marketers automate the many aspects of marketing campaigns, however, the automation is limited to functionalities within Marketo. For any marketing campaigns to be successful, marketing managers would have to...

Today’s digital marketing demands a dynamic, responsive, and intelligent approach. Enter Adobe Dynamic Chat – an integral feature of Marketo Engage that promises to revitalize your digital communication strategy.When Dynamic Chatbot was first introduced, its aim was clear –...

In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn’t appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two...

In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized…

Attention, marketing mavens, and visionaries! What is Marketo Engagement Canvas? The Engagement Canvas…

Brands spend a lot of money to deliver great customer experiences, so the customers come back to buy more. Website chat is one way for brands to connect with customers better in real-time. And chatbots are nothing new. Automated chat platforms help brands cut labor costs...

Measuring the effectiveness of any tool in terms of revenue contribution is key when finessing your marketing practices. Knowing whether the tech used is delivering any return on investment is crucial to any organization looking to optimize its marketing practices. Optimizing...