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Marketo

Marketo
August 18, 2023

Getting Started with Marketo Velocity Scripting

In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn't appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two main ways to achieve this: dynamic content and…
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Marketo
August 18, 2023

Marketo API: Integration Guide

In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized multi-channel programs and campaigns. Marketo is a powerful marketing automation platform that enables marketers to attract, segment, and nurture customers. In this comprehensive guide, we'll delve into the core entities and their relationships within Marketo,…
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Marketo
April 14, 2021

How to Maximize your Marketo ROI

Measuring the effectiveness of any tool in terms of revenue contribution is key when finessing your marketing practices. Knowing whether the tech used is delivering any return on investment is crucial to any organization looking to optimize its marketing practices. Optimizing a complex marketing automation tool such as Marketo requires…
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Marketo
March 4, 2021

How To Plan And Migrate To Marketo

Migrating your current marketing automation to Marketo is an easy decision to make, but there is a huge volume of data, growing daily, that makes the transition tricky. Moreover, marketers need to keep up with the many channels' customers use to remain relevant. Marketo steps in as one of the…
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