Marketo

Measuring the effectiveness of any tool in terms of revenue contribution is key when finessing your marketing practices. Knowing whether the tech used is delivering any return on investment is crucial to any organization looking to optimize its marketing practices. Optimizing...

Sending the right message is not magic, but the results can be. Knowing what the “right” message is can be tricky though; it requires an understanding of a customer’s needs and of timing. Have you ever wondered what will happen if you miss the alert that a potential lead has...

Adobe released details about the upcoming changes in Marketo Engage. Marketo Engage will gradually begin provisioning new subscriptions with the new URL structure from Jan. 21, 2021. By March 5, 2021, all new Adobe Marketo subscriptions will be provisioned with the new URLs....

Migrating your current marketing automation to Marketo is an easy decision to make, but there is a huge volume of data, growing daily, that makes the transition tricky. Moreover, marketers need to keep up with the many channels’ customers use to remain relevant. Marketo steps...