KORU - MARTECH OBSERVABILITY PLATFORM
Your Media Budget Has a Silent Leak.
Koru actively scans your entire website portfolio to audit analytics and media tags, detect regressions before users see them, enforce privacy compliance, and monitor KPI trends — without a single IT ticket.
8%
Avg. digital media budget wasted from broken tags
10–20%
Faster journey analysis time
360+
MarTech visibility touchpoints across your portfolio
Zero
IT tickets needed to operate Koru
The Problem
Silent failures are costing you millions.
Your team runs campaigns, deploys content updates, and manages privacy compliance — while broken tags drain revenue, inflate CAC, and create legal exposure no one can see.
Analytics Data Loss
Tag regressions on thank-you pages and post-update flows silently wipe conversion data for weeks before anyone notices — making every downstream decision wrong.
Real story: A leading US university lost over 3 months of Form Registration data because analytics tags weren't firing on specific thank-you pages — derailing enrollment retargeting campaigns entirely.
ROI Lens: 3 months of missed form submissions × avg enrollment value = hundreds of thousands in pipeline impact. Caught within 24 hours with Koru.
Media Spend Wasted
Industry average: 8% of digital media budgets are lost to broken or misfiring tags. Attribution data never reaches ad platforms — inflating CAC and misrepresenting your real customer base. $4M recoverable — every year.
Real story: A Fortune 100 pharma brand's media tag dropped, derailing a $10M+ app install campaign before anyone on the team noticed.
ROI Lens: $50M media spend × 8% waste = $4M recoverable every year. Koru catches tag drops within minutes, not weeks.
Privacy Compliance Gaps
Tags firing outside consent gates create GDPR and CCPA exposure that legal teams can't see until it's too late. Manual audits take months and miss dynamic page interactions and JavaScript-rendered content entirely.
Real story: A global retailer discovered a consent gate misconfiguration had been sending user PII to three ad vendors for over 90 days — undetected until a regulator inquiry.
ROI Lens: Koru turns a months-long privacy audit into a same-day report — detecting every PII data flow in real time, before regulators do.
Fragmented KPI Visibility
No single pane of glass across brands, regions, and platforms. KPI deviations go undetected until campaign budgets are exhausted and pipelines are already corrupted with bad data.
Real story: A multi-brand enterprise ran a $5M campaign for 6 weeks before realising a KPI misconfiguration had been reporting inflated conversion numbers across two regions.
ROI Lens: Koru's AI detects 5% deviations from 90-day baselines and fires a root-cause alert to Slack instantly — before the business problem becomes a crisis.
What is Koru
Observability for your marketing tag layer.
Koru actively scans your entire website portfolio to audit analytics and media tags, detect regressions before users see them, enforce privacy compliance, and monitor KPI trends — without a single IT ticket.
Report
Every data point structured, stored, and ready for time-series comparison, report builder analysis, and executive dashboards.
Scan
Human-like crawling of pages, links, forms, and journeys — across dev and prod — on demand or on schedule.
Analyze
Cross-validate tag data with live KPIs from Adobe Analytics, GA4, and Looker Studio for end-to-end visibility.
Alert
AI detects 15%+ deviations from 30-day baselines and delivers root-cause alerts to Slack or Microsoft Teams instantly.
"Koru is to your marketing data layer what observability platforms are to your engineering stack always watching, instantly alerting, and telling you exactly what broke and why."
How Koru Helps
Four pillars of MarTech value
Every capability maps directly to a business outcome your CMO will care about.
1
Protect Media ROI
Proactively detect misfiring media tags before they drain campaign budgets. Ensure accurate attribution reaches every ad platform.
✦ Recover 5–10% of wasted spend
2
Eliminate Analytics Loss
Automated scanning validates every critical page and journey after every content update - before gaps become revenue gaps.
✦ 24-hr catch time
3
Strengthen Privacy
Real-time inventory of every data point shared with vendors. Enforce GDPR/CCPA rules without IT bottlenecks.
✦ Audit: months → days
4
Unify KPI Governance
One platform to monitor tag health and KPI trends across brands and regions. AI alerts on drift before it becomes a crisis.
✦ Single pane · Zero IT
Ready to see what's
broken on your site today?
Start with a focused 30-day pilot on your most critical web property. We define success criteria on day one — and prove ROI before you commit to a full rollout.
