Every prospective student, counted.

KoruIQ for enrollment data integrity

Monitoring of tags, tracking, and integrations across admissions MarTech, so inquiry counts and source attribution agree.

Marketo enrollment journeys

Inquiry-to-enrollment nurture on Marketo Engage: program tracks, visit and event triggers, re-engagement. Fixed-fee Marketo RDK ($35,000, 6–10 weeks).

GEO: cited in AI answers

GEO decides whether an AI assistant cites you when a student asks for the best programs.

Because broken tags, drifting integrations, and inconsistent tracking quietly corrupt the funnel data. KoruIQ, NextRow's MarTech observability platform, monitors data integrity and tag health continuously, applying the same discipline that identified $4M per year in recoverable media spend at a Fortune 100 pharmaceutical company, so every prospective-student click is counted once, correctly.

Yes. Marketo Engage handles inquiry-to-enrollment nurture: program-specific tracks, event and visit triggers, parent and counselor audiences, and re-engagement for stopped-out applicants. NextRow, an Adobe Gold Solution Partner, deploys it via a fixed-fee Marketo Rapid Deployment Kit at $35,000 over 6–10 weeks, including CRM integration.

GEO, short for generative engine optimization, makes your programs citable in AI-generated answers. Per Adobe, 80% of consumers rely on AI-generated answers for a significant share of searches, and per industry research organic traffic is projected to drop roughly 50% by 2028; prospective students increasingly ask AI assistants which programs to consider. NextRow's GEO and Brand Visibility practice structures your content so those answers cite you.

Through fixed scope and managed services rather than large retainers. Engagements start with a bounded FrontRow assessment from $15,000, and ongoing operations run on tiered support (Marketo support starts at $3,500 per month), delivered 24×5 from NextRow's global centers.

NextRow designs for them explicitly: consent-aware tracking, minimal data collection, credential isolation, and governance documentation your general counsel can review. The AI governance model of approval gates, non-destructive scopes, and allowlists applies to any agent touching student data.

Book an AI and Platform Assessment. In the FrontRow motion (01 Assess → 02 Pilot → 03 Production → 04 Run) the first stage produces a scorecard of your funnel data integrity, journey coverage, and AI discoverability, plus a 90-day plan with expected ROI.