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Four terabytes, one system of record.

CDW consolidated its creative content on Adobe Experience Manager Assets with NextRow.

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NAMED CLIENT · ADOBE CUSTOMER STORY

What CDW reported.

20 hrs

saved by making creative assets faster to find and reuse

4TB+

of digital assets centralized on one platform

Fortune 500

technology provider, 8,900 employees, Lincolnshire, Illinois

1

system of record replacing scattered file server folders

SITUATION

Four terabytes with no search.

CDW's Content and Creative Services team produces direct mail, catalogs, signage, digital ads, and six award-winning magazines for audiences from K-12 education to federal government. All of it drew on roughly four terabytes of creative assets stored across file server folders with no search.

01

Designers as the index

Finding an asset depended on a designer remembering where it was saved, and teams sometimes rebuilt assets that already existed.

02

Governance exposure

Using a logo not approved for a region or vertical risked violating partner branding guidelines, and folders offered no way to govern copyrighted content.

03

Sharing friction

Coworkers, partners, and agencies needed the same assets, and every hand-off ran through ad hoc file sharing.

APPROACH

One platform, built for reuse.

NextRow implemented Adobe Experience Manager Assets on Microsoft Azure as the single enterprise DAM, with metadata and tagging that makes the library searchable.

"By consolidating digital content on Adobe Experience Manager Assets, we're improving production efficiency and giving our designers time to create content that engages all audiences."

Jim Garlow · Director of Content and Creative Services, CDW Corporation

"With Adobe Experience Manager Assets, CDW is sharing and reusing assets across multiple business units to create more digital content that wins over audiences."

Brandon Parduhn · Strategic Account Executive, NextRow Digital

WHAT WAS MEASURED

Reported outcomes.

CDW reported approximately 20 hours per week returned to the creative team, more than 4TB centralized, better control over branded and copyrighted assets, and groundwork for personalization.

Where this goes next

The same library is what QuipTag now tags automatically elsewhere, cutting metadata effort by up to 80%.

The wider chain

How planning, creation, approval, and activation connect: the content supply chain.

More evidence

Read the anonymized metadata case study or browse all documented results.

About this case: figures and quotations are taken from the Adobe Customer Story published with CDW's participation, which is why this engagement is named while NextRow's other case studies stay anonymized. NextRow held Adobe Business Solution Partner status with AEM Specialization at the time of the engagement and is an Adobe Gold Solution Partner today.

ANSWERS · FAQ

What buyers ask about this engagement

NextRow implemented Adobe Experience Manager Assets on Microsoft Azure as CDW's enterprise digital asset management system, consolidating creative content that had been spread across many file server folders. The engagement is published as an Adobe Customer Story. CDW is a Fortune 500 technology provider based in Lincolnshire, Illinois.

CDW reported saving approximately 20 hours per week by making creative assets faster to find and reuse, centralizing more than 4TB of digital assets used for direct mail, catalogs, signage, banners, and digital ads, stronger governance over copyrighted and branded content, and a foundation for personalization. These figures come from the published Adobe Customer Story.

NextRow publishes client results anonymized by policy. CDW is the exception because the story was published through Adobe's customer story program with the client's participation. Every other case study on this site describes the client by industry and size instead of by name.

At the time of the CDW engagement NextRow was an Adobe Business Solution Partner with AEM Specialization. NextRow is an Adobe Gold Solution Partner today, and also an Anthropic Claude Certified Partner, which adds the AI layer described on the Claude on Adobe page.

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