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adobe cdp Archives | NextRow

October 20, 2021

Choose the Best Customer Data Platform for Greater Marketing ROI

Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…
September 20, 2021

How Adobe Real-Time CDP Improves Customer Journey

Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…
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