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NextRow Digital

Marketing AnalyticsMarketing AutomationWorkday
September 21, 2023

Workday Journey Towards Interoperability: The Power to Adapt

In today's fast-changing business world, constant adaptation is key. However, many organizations struggle to keep up due to complex tech setups and outdated systems that don't play nice together. This forces employees to resort to manual workarounds and deal with clunky interfaces and scattered data. The solution? Interoperable technologies that…
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Marketo
August 18, 2023

Getting Started with Marketo Velocity Scripting

In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn't appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two main ways to achieve this: dynamic content and…
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Marketo
August 18, 2023

Marketo API: Integration Guide

In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized multi-channel programs and campaigns. Marketo is a powerful marketing automation platform that enables marketers to attract, segment, and nurture customers. In this comprehensive guide, we'll delve into the core entities and their relationships within Marketo,…
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Adobe Experience Manager
June 27, 2023

Implementing AEM as cloud service (AEMaaCS)

A new era of enterprise digital experience management has begun with Adobe Experience Manager (AEM) as a cloud service. With its cloud-native architecture and advanced capabilities, AEM empowers businesses to easily deliver personalized and engaging content to their audience. However, as organizations embark on implementing AEM as a cloud service,…
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Adobe Experience Manager
June 22, 2023

AEM Cloud Migration Readiness Guide

Adobe Experience Manager (AEM) as a cloud service has revolutionized the way enterprises manage their digital experiences. With its cloud-native architecture and advanced capabilities, AEM enables businesses to deliver personalized and engaging content to their audience. As companies embark on the migration journey to AEM as a Cloud Service, it…
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Marketing Automation
March 28, 2023

The Future of Marketing, Powered by AI

2023 seems to be the year of AI. Heralded by the immense popularity of the conversational AI language model ChatGPT, artificial intelligence and its adoption across different industries have become buzzwords in the public domain. Although, this massive influence seems to be a new trend, in reality, AI has already…
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