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Adobe Target

Adobe Target
November 14, 2023

Adobe Target: Personalization at scale Powered by AI

How to meet customer expectations at the right place and time, every time? Let’s find an answer!  Ensuring that you consistently optimally meet customer expectations requires a strategic approach. Let's explore a quick exercise to highlight the significance of personalization at scale in this context. Please take a moment to pause…
Adobe Target
October 16, 2020

Adobe Target: Basics and Beyond

Adobe Target is a website optimization tool that enables data-driven marketers to optimize and deliver personalized, content-led experiences to their customers. Known for its A/B testing and multivariate testing, Target can help you decipher the prospects’ journey and build an engaging audience segment to convert MQLs into SQLs, thereby improving…
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