Adobe Analytics Archives

Adobe Analytics

October 30, 2023

Next-Gen Mobile App Analytics: Step-by-Step Guide

We'll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face. Moreover, by highlighting these pain points and then exploring the key role played by the AEP Mobile SDK in enhancing analytics capabilities. Additionally, we'll track the evolution of the AEP Mobile SDK over time and…

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Adobe Analytics

October 4, 2023

CNAME Concepts Beyond Third-Party Cookies Limitations

In our previous blog, we delved deep into the intricacies of CNAME in Adobe Analytics and highlighted the importance of grasping third-party cookies and cross-origin requests. With the digital sphere becoming increasingly complex, it's paramount for businesses to be well-acquainted with the pros and cons of available tools and methods.…

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Adobe Analytics

October 4, 2023

Third-Party Cookies: Why CNAME in Adobe Analytics?

Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around third-party cookies or cross-domain tracking. You might be under the impression that a CNAME implementation for Adobe Analytics will magically bypass all the issues associated with third-party cookies and enable cross-domain tracking.…

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Adobe Analytics Workday

September 21, 2023

Workday Journey Towards Interoperability: The Power to Adapt

In today's fast-changing business world, constant adaptation is key. However, many organizations struggle to keep up due to complex tech setups and outdated systems that don't play nice together. This forces employees to resort to manual workarounds and deal with clunky interfaces and scattered data. The solution? Interoperable technologies that…

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Adobe Analytics

July 17, 2023

Building Blocks and Use Cases for CJA (Customer Journey Analytics)

A crucial step in realizing the full potential of your analytics projects as the digital landscape changes is the switch from Adobe Analytics (AA) to Customer Journey Analytics (CJA). Enter a world where the Adobe Experience Platform creates the foundation for a revolutionary analysis workspace experience. Learn the essential foundational…

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Adobe Analytics Customer Journey Analytics

July 11, 2023

CJA Positioning & Key Use Cases

Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a complicated and non-linear process. Due to this, there is a growing demand for sophisticated analytics solutions that can capture and analyze data from numerous sources. And leading the charge is Adobe's revolutionary Customer…

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Adobe Analytics Customer Journey Analytics

May 1, 2023

Adobe Analytics to Customer Journey Analytics Migration Considerations

As businesses strive to understand their customers better and provide personalized experiences, they need robust analytics solutions. Adobe Analytics has been a popular choice for many organizations, but with the rise of customer journey analytics, some are considering migrating to this newer platform. In this article, we'll explore the reasons…

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Adobe Analytics Adobe Experience Platform Marketing Analytics Salesforce

September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…

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Adobe Analytics Adobe Experience Platform AJO Marketing Analytics Salesforce

August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…

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Adobe Analytics Adobe Launch

April 13, 2020

DTM to Adobe Launch Migration

Adobe announced that DTM is being sunset (effective from January 2021) to pave their way for the next-gen tag management system, Adobe Launch.

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Adobe Analytics

Next-Gen Mobile App Analytics: Step-by-Step Guide

CNAME Concepts Beyond Third-Party Cookies Limitations

Third-Party Cookies: Why CNAME in Adobe Analytics?

Workday Journey Towards Interoperability: The Power to Adapt

Building Blocks and Use Cases for CJA (Customer Journey Analytics)

CJA Positioning & Key Use Cases

Adobe Analytics to Customer Journey Analytics Migration Considerations

The Definitive Guide To First-Party Cookies In Adobe Analytics

Modern Marketing Analytics and Metrics for Modern Marketers

DTM to Adobe Launch Migration

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