Adobe Analytics Archives

Adobe Analytics

July 17, 2023

Building Blocks and Use Cases for CJA (Customer Journey Analytics)

A crucial step in realizing the full potential of your analytics projects as the digital landscape changes is the switch from Adobe Analytics (AA) to Customer Journey Analytics (CJA). Enter a world where the Adobe Experience Platform creates the foundation for a revolutionary analysis workspace experience. Learn the essential foundational…

NextRow Digital

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Adobe Analytics Customer Journey Analytics

July 11, 2023

CJA Positioning & Key Use Cases

Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a complicated and non-linear process. Due to this, there is a growing demand for sophisticated analytics solutions that can capture and analyze data from numerous sources. And leading the charge is Adobe's revolutionary Customer…

NextRow Digital

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Adobe Analytics Customer Journey Analytics

May 1, 2023

Adobe Analytics to Customer Journey Analytics Migration Considerations

Adobe’s Customer Journey Analytics & its Positioning Adobe’s Customer Journey Analytics (CJA) is an application that sits on top of Adobe Experience Platform. This is the much familiar analysis workspace setup, but on an entirely new dataset which makes it different from Adobe Analytics. “Adobe Experience Platform” is a recent…

NextRow Digital

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Adobe Analytics Adobe Experience Platform Marketing Analytics Salesforce

September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…

Pradeep Subramanian

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Adobe Analytics Adobe Experience Platform AJO Marketing Analytics Salesforce

August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…

NextRow Digital

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Adobe Analytics Adobe Launch

April 13, 2020

DTM to Adobe Launch Migration

Adobe announced that DTM is being sunset (effective from January 2021) to pave their way for the next-gen tag management system, Adobe Launch.

Phani K

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Adobe Analytics

Building Blocks and Use Cases for CJA (Customer Journey Analytics)

CJA Positioning & Key Use Cases

Adobe Analytics to Customer Journey Analytics Migration Considerations

The Definitive Guide To First-Party Cookies In Adobe Analytics

Modern Marketing Analytics and Metrics for Modern Marketers

DTM to Adobe Launch Migration

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