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Adobe Analytics

first party cookies | first party data | NextRow Digital
Adobe AnalyticsAdobe Experience PlatformMarketing AnalyticsSalesforce
September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…
marketing analytics | modern marketing | NextRow Digital
Adobe AnalyticsAdobe Experience PlatformAJOMarketing AnalyticsSalesforce
August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…
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