A crucial step in realizing the full potential of your analytics projects as the digital landscape changes is the switch from Adobe Analytics (AA) to Customer Journey Analytics (CJA). Enter a world where the Adobe Experience Platform creates the foundation for a revolutionary analysis workspace experience. Learn the essential foundational…
July 11, 2023
CJA Positioning & Key Use Cases
Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a complicated and non-linear process. Due to this, there is a growing demand for sophisticated analytics solutions that can capture and analyze data from numerous sources. And leading the charge is Adobe's revolutionary Customer…
Adobe’s Customer Journey Analytics & its Positioning Adobe’s Customer Journey Analytics (CJA) is an application that sits on top of Adobe Experience Platform. This is the much familiar analysis workspace setup, but on an entirely new dataset which makes it different from Adobe Analytics. “Adobe Experience Platform” is a recent…
September 2, 2021
The Definitive Guide To First-Party Cookies In Adobe Analytics
Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…
August 18, 2021
Modern Marketing Analytics and Metrics for Modern Marketers
Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…
April 13, 2020
DTM to Adobe Launch Migration
Adobe announced that DTM is being sunset (effective from January 2021) to pave their way for the next-gen tag management system, Adobe Launch.