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Adobe Analytics

Adobe Analytics
October 30, 2023

Next-Gen Mobile App Analytics: Step-by-Step Guide

We'll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face. Moreover, by highlighting these pain points and then exploring the key role played by the AEP Mobile SDK in enhancing analytics capabilities. Additionally, we'll track the evolution of the AEP Mobile SDK over time and…
Adobe Analytics
October 4, 2023

Third-Party Cookies: Why CNAME in Adobe Analytics?

Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around third-party cookies or cross-domain tracking. You might be under the impression that a CNAME implementation for Adobe Analytics will magically bypass all the issues associated with third-party cookies and enable cross-domain tracking.…
Adobe AnalyticsAdobe Experience PlatformMarketing AnalyticsSalesforce
September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per is an important…
Adobe AnalyticsAdobe Experience PlatformAJOMarketing AnalyticsSalesforce
August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…
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