CJA Positioning & Key Use Cases
Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a complicated and non-linear process. Due to this, there is a growing demand for sophisticated analytics solutions that can capture and analyze data from...
Go-Live Phase: AEM as Cloud Service (AEMaaCS)
As the go-live phase of integrating AEM as a cloud service approaches, the stage is set, the spotlight is bright, and the digital transformation reaches its grand finale. The go-live phase marks the culmination of the implementation process for AEM as a cloud service. A...
Adobe Analytics to Customer Journey Analytics Migration Considerations
As businesses strive to understand their customers better and provide personalized experiences, they need robust analytics solutions. Adobe Analytics has been a popular choice for many organizations, but with the rise of customer journey analytics, some are considering...
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