Adobe Experience Platform Archives

Adobe Experience Platform

April 10, 2023

How is AEP transforming CX in FinTech Industry?

Fintech is becoming the most demanding and fastest growing sector. It has a complex ecosystem with data security and privacy as the top priority. Customer data privacy regulations such as GDPR, CCPA, and PIPEDA are important, but they should have strict regulations across internal systems and processes as well. These…

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Adobe Experience Platform

December 30, 2022

How Adobe Analytics Helps Employ Data Governance

Data is an important asset for any business. Businesses deal with a large volume and variety of data to make well-informed decisions. They always look for "how to add more value and bring meaning to data". To understand data assets, how to access them, and how to use that data…

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Adobe Experience Platform

December 26, 2022

The Abc’s of Adobe Experience Platform WebSDK

Adobe is consistently working on making Adobe technologies more efficient, dynamic, and simple. WebSDK is a new introduction to this line that enables a unified data collection library for Adobe Experience Cloud customers. You need to use different JavaScript libraries for each individual solution and none of these libraries work…

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Adobe Experience Platform

November 8, 2022

How IOT and Adobe Experience Platform Brings Revolution to the Pharma Industry

Technologies like the Internet of Things (IoT) bring revolution to every sector and the Pharma industry is no exception. IoT is reinventing the old model of manufacturing and distribution of drugs with the use of smart devices and machine-to-machine communication. This technology is not only revolutionizing the patient experience, but…

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Adobe Experience Platform

September 27, 2022

IntegratedPDF Solution –
Hyper Personalize Your Customer Experience

In recent years, the business ecosystem has gone through an unprecedented change due to various reasons. The ongoing pandemic and technical disruptions, such as –the sunset of third-party data, and the introduction of new technologies are just to name a few. These disruptions have put digital at the center of…

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Adobe Analytics Adobe Experience Platform Marketing Analytics Salesforce

September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…

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Adobe Analytics Adobe Experience Platform AJO Marketing Analytics Salesforce

August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…

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Adobe Experience Platform

July 12, 2021

First Party Cookie vs Third Party- Rise of First Party Data

Traditionally, brands have relied on both 1st and 3rd party cookies to power their user experience and marketing activities. Some of the top brands that we have worked with pay almost equal importance to both 1st- and 3rd-party data (obtained mainly through respective cookies) to supercharge their marketing efforts. Third-party…

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Adobe Experience Platform

How is AEP transforming CX in FinTech Industry?

How Adobe Analytics Helps Employ Data Governance

The Abc’s of Adobe Experience Platform WebSDK

How IOT and Adobe Experience Platform Brings Revolution to the Pharma Industry

IntegratedPDF Solution –
Hyper Personalize Your Customer Experience

The Definitive Guide To First-Party Cookies In Adobe Analytics

Modern Marketing Analytics and Metrics for Modern Marketers

First Party Cookie vs Third Party- Rise of First Party Data

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