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November 3, 2023

The Importance of Data for GenAI

In the ever-evolving landscape of technology, generative artificial intelligence (GenAI) stands at the forefront of innovation. Its ability to create original content has brought about revolutionary changes across industries, including marketing. This blog will delve into the crucial role of data in the realm of generative AI and the incredible…
Adobe AnalyticsAdobe Experience PlatformMarketing AnalyticsSalesforce
September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per is an important…
Adobe AnalyticsAdobe Experience PlatformAJOMarketing AnalyticsSalesforce
August 18, 2021

Modern Marketing Analytics and Metrics for Modern Marketers

Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…
September 3, 2020

What is Salesforce-Adobe Campaign Connector?

Adobe Campaign is a marketing automation tool that helps your business to simplify and manage all the marketing campaigns. Using Automation rules in Adobe campaign, you can implement various email marketing strategies for your leads to increase the conversion rate of your campaigns. Salesforce CRM is a marketing technology that…
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