The usage of mobile apps in smartphones and on tablets dominated the usage of web browsers globally. Most of the smart users prefer to use mobile apps than browsing on mobile websites. According to “The US Mobile App Report” released by comScore in August, 2014, mobile app usage among Americans increased to 52% of the total internet usage in 2014, which is a rise of 24% compared to the usage in 2013. The report also said that almost 57% of all the smartphone users in the US use mobile apps on a daily basis.
Figure1: The US Mobile App Report showing comparison of usage of mobile apps in the US between 2013 and 2014.
The usage of mobile apps is not only in the Americas but also with most of the smartphone users across the globe. This change in the users’ mindset to prefer mobile apps over mobile sites is because of the rich and personalized experiences provided by the apps compared to mobile sites. This scenario clearly shows that organizations must deploy mobile apps to increase customer engagement. Developing and launching might be easy but providing rich and personalized experiences to customers using these apps involves implementing a robust platform which can deliver personalized mobile app experiences. Adobe Experience Manager is in the top of the list because it has an integrated mobile app development platform (MADP) that bridges the gap between developers and marketers.
Adobe Experience Manager Apps – a perfect solution for marketers
Adobe Experience Manager Apps is an integrated MADP platform that enables organizations to design and develop new apps, individualize content and deliver them across multiple platforms including iOS, Android and Windows. It is developed to allow marketers to work collaboratively and offer high end mobile app experiences for target audience(AAM).
With AEM Apps, marketers can:
- Enhance app experience consistently: Using the drag-and-drop interface in the platform, marketers can update the app experience without any assistance from IT teams. The platform enables the app to review the updates to the app and instantly publish them. So, there is no need for users to update the app manually.
- Create platform independent apps: Marketers can develop a single app for one platform and use that design to deliver the app across different platforms. They can also increase updating time by including cross-platform content in their native apps.
- Personalized apps for brands: Marketers can develop new apps for every brand and for every marketing campaign in each region. They can also author content between apps to maintain brand consistency.
- Analyze app performance: Marketers can analyze the performance of their apps by using the pre-built Adobe Mobile Services SDK (Analytics) integration.
Figure2: A sample screenshot of creating an app using Adobe Experience Manager
Apart from these features, AEM Apps enables developers and marketers to use Adobe PhoneGap Enterprise, a cross-platform app development solution, to develop and maintain hybrid apps. This integrated solution enables marketers to manage the website content on their apps.
NextRow’s team of AEM developers/architects has the expertise in mobile app development. They have developed several mobile apps that are compatible with different platforms including Android, iOS, and Windows. At NextRow, we support our teams by offering them the freedom and environment to make use of their expertise in implementing projects resulting in quality deliverables. That is why we maintain consistency in project delivery adhering to budget, schedule, and quality. Anything from the creation of mobile apps, to expanding the app to other platforms or developing a new product, NextRow is just a click away to serve your needs.