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first party analytics Archives | NextRow

first party cookies | first party data | NextRow Digital
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September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…
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