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All Posts By

Pradeep Subramanian

October 20, 2021

Choose the Best Customer Data Platform for Greater Marketing ROI

Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…
September 20, 2021

How Adobe Real-Time CDP Improves Customer Journey

Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…
September 20, 2021

Adobe Real-time CDP- The Latest Experience Management Solution

What’s true to businesses today? People buy experiences, not products. For this reason, every business is driving its focus toward improving customer experience instead of improving sales alone. For businesses to stay competitive, each one must offer out-of-the-box experiences to customers to win their attention, interest, and ultimately their loyalty.…
Adobe AnalyticsAdobe Experience PlatformMarketing AnalyticsSalesforce
September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per is an important…
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