Pradeep Subramanian, Author at NextRow

Adobe Target

December 14, 2021

5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP

Customer Data Platform has shown promising features to deal with the challenges faced by Marketers. It gathers all your data in one place so that it can be accessed with ease by everyone for - Sales, marketing, and customer services. It breaks silos in the organization and presents a unified…

Pradeep Subramanian

Love0

RT-CDP

October 25, 2021

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Introduction Adobe Audience Manager (AAM) is an industry-leading Data Management Platform (DMP) from Adobe that is slowly taking a back seat to Adobe Real-Time CDP. Why? Adobe RT-CDP is a more robust, first-party DMP solution that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions. You can…

Pradeep Subramanian

Love0

RT-CDP

October 20, 2021

Choose the Best Customer Data Platform for Greater Marketing ROI

Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…

Pradeep Subramanian

Love0

RT-CDP

September 20, 2021

How Adobe Real-Time CDP Improves Customer Journey

Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…

Pradeep Subramanian

Love0

RT-CDP

September 20, 2021

Adobe Real-time CDP- The Latest Experience Management Solution

What’s true to businesses today? People buy experiences, not products. For this reason, every business is driving its focus toward improving customer experience instead of improving sales alone. For businesses to stay competitive, each one must offer out-of-the-box experiences to customers to win their attention, interest, and ultimately their loyalty.…

Pradeep Subramanian

Love0

Adobe Analytics Adobe Experience Platform Marketing Analytics Salesforce

September 2, 2021

The Definitive Guide To First-Party Cookies In Adobe Analytics

Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…

Pradeep Subramanian

Love0

Adobe Experience Platform

July 12, 2021

First Party Cookie vs Third Party- Rise of First Party Data

Traditionally, brands have relied on both 1st and 3rd party cookies to power their user experience and marketing activities. Some of the top brands that we have worked with pay almost equal importance to both 1st- and 3rd-party data (obtained mainly through respective cookies) to supercharge their marketing efforts. Third-party…

Pradeep Subramanian

Love0

Pradeep Subramanian

5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Choose the Best Customer Data Platform for Greater Marketing ROI

How Adobe Real-Time CDP Improves Customer Journey

Adobe Real-time CDP- The Latest Experience Management Solution

The Definitive Guide To First-Party Cookies In Adobe Analytics

First Party Cookie vs Third Party- Rise of First Party Data

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