March 28, 2023
The Future of Marketing, Powered by AI
2023 seems to be the year of AI. Heralded by the immense popularity of the conversational AI language model ChatGPT, artificial intelligence and its adoption across different industries have become buzzwords in the public domain. Although, this massive influence seems to be a new trend, in reality, AI has already…
December 30, 2022
How Adobe Analytics Helps Employ Data Governance
Data is an important asset for any business. Businesses deal with a large volume and variety of data to make well-informed decisions. They always look for "how to add more value and bring meaning to data". To understand data assets, how to access them, and how to use that data…
December 26, 2022
The Abc’s of Adobe Experience Platform WebSDK
Adobe is consistently working on making Adobe technologies more efficient, dynamic, and simple. WebSDK is a new introduction to this line that enables a unified data collection library for Adobe Experience Cloud customers. You need to use different JavaScript libraries for each individual solution and none of these libraries work…
Technologies like the Internet of Things (IoT) bring revolution to every sector and the Pharma industry is no exception. IoT is reinventing the old model of manufacturing and distribution of drugs with the use of smart devices and machine-to-machine communication. This technology is not only revolutionizing the patient experience, but…
October 20, 2022
AEM as a Cloud Service
We all know that Adobe always has something big to announce for its partners and customers, and we were expecting the same from Adobe...
September 27, 2022 IntegratedPDF Solution –
IntegratedPDF Solution –
Hyper Personalize Your Customer Experience
In recent years, the business ecosystem has gone through an unprecedented change due to various reasons. The ongoing pandemic and technical disruptions, such as –the sunset of third-party data, and the introduction of new technologies are just to name a few. These disruptions have put digital at the center of…
September 20, 2022
Adaptive Forms- A Powerful Way to Know Your Customers (How)
The center of any business is customer data. Customer data is used to acquire true knowledge about customer behavior and preferences while delivering the best services and products. Every business has set MarTech stacks to collect customer data. The sunset of third-party data affects the way businesses are collecting customer data. One of…
Brands are highly focused on marketing strategy and improving businesses using communication tools for promotions and sales. More importantly, it has become inevitable to be a part of new trends in the marketing landscape to stay ahead in the business economy. Approaching your customers and convincing your visitors about your…
July 8, 2022
Improve Your Conversion Rate With Magento PWA
A few years ago, it was believed that if you are not online you don't exist. Now, almost every business is online, and yet this is not enough. Nowadays, the major focus of brands is to increase conversion rate and sales. They are adopting and implementing new technologies and techniques…
Brands spend a lot of money to deliver great customer experiences, so the customers come back to buy more. Website chat is one way for brands to connect with customers better in real-time. And chatbots are nothing new. Automated chat platforms help brands cut labor costs while providing some meaningful…
December 14, 2021
5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP
Customer Data Platform has shown promising features to deal with the challenges faced by Marketers. It gathers all your data in one place so that it can be accessed with ease by everyone for - Sales, marketing, and customer services. It breaks silos in the organization and presents a unified…
December 14, 2021
Stride Toward Higher Digital Maturity Level With Adobe RT-CDP
Use cases allow us to define the value of any technology outside of its intrinsic value. We read and write use cases every day to know what can be done with a platform and realize its value. These are crucial to decision-makers and users alike when there is a lot…
Introduction Adobe Audience Manager (AAM) is an industry-leading Data Management Platform (DMP) from Adobe that is slowly taking a back seat to Adobe Real-Time CDP. Why? Adobe RT-CDP is a more robust, first-party DMP solution that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions. You can…
October 20, 2021
Choose the Best Customer Data Platform for Greater Marketing ROI
Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…
September 20, 2021
How Adobe Real-Time CDP Improves Customer Journey
Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…
September 20, 2021
Adobe Real-time CDP- The Latest Experience Management Solution
What’s true to businesses today? People buy experiences, not products. For this reason, every business is driving its focus toward improving customer experience instead of improving sales alone. For businesses to stay competitive, each one must offer out-of-the-box experiences to customers to win their attention, interest, and ultimately their loyalty.…
September 2, 2021
The Definitive Guide To First-Party Cookies In Adobe Analytics
Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021, Desktop as per netmarketshare.com) is an important…
August 18, 2021
Modern Marketing Analytics and Metrics for Modern Marketers
Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant growth in customer acquisition and marketing ROI optimization. All these efforts are in vain, though,…
Traditionally, brands have relied on both 1st and 3rd party cookies to power their user experience and marketing activities. Some of the top brands that we have worked with pay almost equal importance to both 1st- and 3rd-party data (obtained mainly through respective cookies) to supercharge their marketing efforts. Third-party…