Why every brand is racing to fix its Content Supply Chain
A content supply chain “brings together people, tools, and work-streams to effectively plan, create, produce, deliver and measure content.”
Yet two-thirds of marketing pros say demand for content will grow 5-20× by 2025 while:
- 70 % of creative time is still lost to manual, non-core tasks
- 50-70 % of newly created assets are never used because teams can’t find them
- 82 % of organizations lack a metadata strategy and 90 % still tag content by hand
The bottleneck is less about talent and more about fragmented workflows. Adobe’s latest GenStudio news proves it: AI-powered activation across Workfront, AEM and Firefly can now “optimize planning, creation, management, activation and measurement” in one flow.
| Move | What Adobe research says | How NextRow makes it real |
|---|---|---|
1. ActivationSwitch on integrated, AI-ready tooling | GenStudio updates add Workflow Optimization Agents that surface approval bottlenecks and Firefly Services that generate on-brand variants instantly | Content Supply-Chain Accelerator — pre-built Workfront boards, AEM metadata taxonomy, Firefly guardrails — live in < 60 days |
2. DiscoveryAsk the right questions to expose friction & ROI | Adobe’s Activation & Discovery Guide frames five dimensions (Initiatives, Challenges, Vision & Value, Org Alignment, Deal Risk) for stakeholder interviews | Rapid Value Map — 10-day sprint that quantifies lost hours & builds a CFO-ready business case |
3. Maturity BenchmarkingKnow your baseline before you invest | A study of 900 companies shows the majority sit at “Nascent” or “Emerging” levels across six CSC pillars | 31-question CSC Maturity Assessment with peer benchmarks and a phased roadmap to “Cutting-Edge” |
What activation + discovery + maturity look like in practice
- A multinational organization brought eight regional creative teams together on an integrated Workfront ⇄ AEM workflow, cutting page-build time by 70% and saving $2 million (internal data aligned with Adobe TEI benchmarks).
- Another company automated its compliance-approval process with Firefly Services, freeing up 35% of analyst hours.
Why partner with NextRow?
- 15 years in Adobe Experience Cloud — AEM, Workfront, GenStudio & Firefly under one roof.
- Proven Content Supply-Chain Accelerator gets you from audit to AI-driven production in < 60 days.
- Flexible managed services & staff-aug keep momentum long after go-live.
Ready to move from content chaos to creative velocity?
Book a Content Activation, Discovery & Maturity Workshop.
In four weeks you’ll walk away with:
- Your quantified maturity score & peer benchmark
- A friction heat-map and ROI-backed business case
- A phased roadmap to reach Cutting-Edge status
Let’s build an always-on content engine — together.
Reach out to schedule your workshop and unlock your fastest path to a modern Content Supply Chain.Adobe sources referenced
- Definition & training overview – Adobe Digital Learning Services learning.adobe.com
- Demand to rise five-fold, duplication & governance stats – “Supercharge your Content Supply Chain” guide business.adobe.com
- Content never used & metadata gaps – same guide business.adobe.com
- Manual review tools (73 %) – same guide business.adobe.com
- 70 % time on non-core tasks – Adobe blog “Create a Content Supply Chain that Will Stand the Test of Time” business.adobe.com
- Six-pillar maturity framework – Adobe Professional Services page landing.adobe.com
- Maturity assessment data (900-org study) – “Content Supply Chain Transformation Guide” PDF business.adobe.com
- GenStudio Foundation & AI agents – Adobe press release, Summit 2025 news.adobe.com
- Unified Workfront ⇄ AEM approvals – Adobe blog example business.adobe.com
- AEM activation & AI at Summit – Experience League playlist experienceleague.adobe.com
