As customer expectations are reaching higher altitudes consistently, marketers are looking ways to optimize their digital platforms on a high priority in order to meet their customers’ needs. For this, marketers need to have the right strategies to offer customer experience and need to break organizational barriers. They must adopt and leverage high-end digital experience delivery platforms to stand out from the competition.
According to “The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014” report, Adobe is in the top place in the list of companies that offer digital experience delivery platforms. The reason behind this is the Adobe content management system, Adobe Experience Manger. Adobe AEM enables marketers to expand their brand presence by delivering personalized web experiences to their customers across different digital devices and channels.
Using Adobe Experience Manager, marketers can:
This functionality of Adobe CQ5/AEM enables marketers to automatically create and manage multiple sites such as multinational and multi-lingual. This functionality allows marketers to maintain corporate branding and increase their brand’s digital presence globally across multiple channels. They can also offer access to digital assets of the brand as a common library using the Digital Asset Management (DAM) functionality.
Figure 1: A screenshot showing the capabilities of the AEM Multi Site Manager
Adobe Experience Manager can be integrated with other Adobe Marketing Cloud solutions to optimize the platform and offer personalized experiences to customers.
Figure 2: Integration of Adobe Experience Manager with Adobe Marketing Cloud
Adobe Campaign (formerly known as Neolane) enables marketers to design and automatically run marketing campaigns, from one-off campaigns to one-to-one messages, across different marketing channels. This allows marketers to establish individual profiles for customers to know their preferences and offer them before they request it.
By integrating Adobe CQ5/AEM with marketing/e-Commerce tools, Marketers can convert leads and lists into sales. Some of these integrations include:
AEM can also be integrated with other marketing/ e-Commerce tools like Eloqua, Marketo and Endeca to optimize online business.
NextRow is system integrator and an Adobe solution partner that offers web experience and digital marketing services using Adobe Experience Manager. NextRow’s services include consulting, implementation and upgrading Adobe CQ5; migrating other CMS platforms into AEM; maintenance and support services for existing Adobe AEM platforms; and integrating AEM with other tools of Adobe Marketing Cloud as well as third-party applications. NextRow is also offering Adobe Experience Manager integrations with different marketing tools such as Eloqua, Adobe Campaign, Hybris, and more.